Disney will be introducing a new vacation management system called MyMagic+ beginning Spring 2013 at Walt Disney World in Orlando.
MyMagic+ will provide access to a website and smartphone application called "My Disney Experience" which will allow guests to preselect three FastPasses for rides, VIP seating for Parades, fireworks and character meet-and-greets BEFORE they leave home.
MagicBand (a radio frequency identification bracelet) will function as room key, park ticket, FastPass and credit card. MagicBands can also be encoded with special details allowing a more personal experience. For example, guests can add personal information into the MagicBand, imagine walking up to your favorite Disney character and they greet you by name!
Will your Magical experiences be collected during your visit? Yes, of course, Disney is all about gathering information to effectively market to you in the future and will now track your behavior and experience in minute detail.
For additional information on MyMagic+ and MagicBands, please contact Pixie Diane
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